Armo
ARMO builds a cloud security layer that focuses on what actually matters, cutting through the noise of endless alerts to surface real, exploitable risks. Instead of treating security as static rules, their platform works in real time, understanding how applications behave and responding to threats as they happen. The result is a system that feels less reactive and more aware, bridging the gap between DevOps speed and true security control.
Brand Identity
We were given a logo and turned it into something much bigger. From there, we built a brand that speaks directly to a very specific DevOps audience, bold, clear, and aligned with how they think and work. Over time, we added layers like the panda, which became a key part of the identity. As ARMO started moving toward enterprise, we introduced a more refined side to the brand, creating a balance that lets it operate naturally across both worlds.
Character Design
The panda started as a simple idea and grew into something people now associate directly with ARMO. It gave the brand a layer of personality that was missing, without making it feel less serious. We built it to work everywhere, and it ended up becoming one of the most recognizable parts of the brand, to the point where people don't just notice it, they actually want it as swag.
Campaigns
We treated every campaign as its own stage, with a different idea each time, bold, playful, and impossible to miss. While the concepts changed, the panda kept things grounded, acting as a recognizable anchor across all touchpoints. Around that, we produced hundreds of campaign assets and swag items, turning the brand into something people kept seeing, and remembering.
Product Branding
We created a mini brand for Kubescape as part of ARMO's product ecosystem, giving it its own identity while still feeling connected to the main brand. Kubescape is an open-source Kubernetes security platform that scans clusters, configurations, and workloads to detect risks, misconfigurations, and vulnerabilities. Kubescape entered CNCF as a sandbox project, reinforcing its position as a standalone product with its own presence.
